Denda zvarikawedzera zvishoma nezvishoma, vanhu vazhinji vakatanga kupinda mumasaroni ekunaka kuti vatarise runako, indasitiri yerunako yakadzoreredza chiitiko chekare.Semumwe wevatungamiriri veindasitiri yeThe Times, vazhinji vemabhizinesi vakanaka vakazvarwa kubva mairi, vachigadzira imwe mushure meimwe mutengi anofarira runako rudzi.Zvinoenderana neseti yedata, musika wekunaka wakagadzira kukosha kwe754.3 bhiriyoni yuan muna 2017;Anenge 830 bhiriyoni yuan muna 2018;Angangoita 910 bhiriyoni yuan muna 2019;Inofungidzirwa kuti ichapfuura 1 trillion yuan muna 2020. Inogona kuonekwa kubva kune data iyo kuvandudzwa kweindastiri yerunako kunoratidza kukwira kuri kuita gore negore, uye tarisiro yayo yebudiriro ine chinangwa chakawanda.Ichi ndicho chikonzero ruzhinji rwakadzikama rwevanodyara mari vakasarudza indasitiri yerunako mumakore achangopfuura, vachitarisira kuita purofiti yakawanda mumusika wakakura werunako.
Ngatitarisei imwe seti yedata: kune 2.174 miriyoni zvitoro zverunako mumusika wemusha werunako, kusanganisira 1.336 miriyoni zvitoro zvebvudzi, 532,000 zvitoro zverunako, uye 306,000 zvipikiri zverunako zvitoro zvevadzidzi.Iko kukosha kwekubuda kwakasvika 987.4 bhiriyoni YUAN muna 2016 uye 1.36 trillion yuan muna 2017, nekukura kwepagore kwe38.35%.Iri boka re data rinonyatso ratidza musika mukuru wekunaka wepamba, seindasitiri iri kusimukira yekubuda kwezuva.Panguva imwecheteyo, inoratidzawo kuwedzera kudiwa kwevanhu vemazuva ano kwekunaka uye hutano.Kutsvaga kwemhando yepamusoro kunosimudzira budiriro yerunako indasitiri munzira iri nani.
Mushure mezvivakwa zvedzimba, masevhisi emotokari, kushanya, indasitiri yerunako iri kubata chinyararire kuti ive yechina yakakura sevhisi indasitiri.Nepo kukurumidza kukura kweindasitiri yekunaka kuri kuyedza, kupinda mairi hakusi nyore nguva dzose.Pasina kunzwisisa kwakajeka kweiyo bhizinesi modhi uye mashandiro echitoro eindastiri yerunako, zviri nyore kuwira mumusungo wekufamba munzira ine rima.Muchokwadi, maitiro ekuvandudzwa kweindasitiri yerunako anogona kupfupikiswa se: kugarisana kwemafomati akasiyana;Internet + yakangwara + itsva yekutengesa modhi;Shoko rekutengesa muromo drainage.
Nguva yasvika kuna 2020, rinova gore rizere nematambudziko nemikana, asiwo gore rekufanotaura kubuda kwemusika.Gore rino nekuda kwedenda, indasitiri yerunako yakakanganiswa.Asi denda nderenguva pfupi, uye kufarira kwevanhu mukutarisira runako kuchakura mukufamba kwenguva.Chatinofanira kuita ikozvino kunzwisisa uye kubata maitiro eiyo indasitiri yerunako muna 2020.
Trend one, hutano.Iye zvino mutengi wekuda kwerunako salon haachagumiri kune runako, zvishoma nezvishoma akakwira kusvika pamwero wehutano hwakanaka.Kutsvaga kunaka nekuregeredza hutano hachisi chinhu kunze kweganda.Kana hutano hukava chinhu chekutanga chevatengi, mutengo unozodzikiswa zvishoma nezvishoma muyero yekuyerwa kwekushandisa, uye mhando yezvigadzirwa zverunako inove yakakosha kufunga.Vashandi vanofanirwa kuziva kuti kudyara kwehutano kwave kukwira kukuru mukushandiswa kwerunako, saka kubva pakusarudzwa kwechigadzirwa kuenda kune dhizaini yeprojekiti inofanirwa kutevedzera musimboti wehutano.
Maitiro maviri: Kuvandudza ruzivo rwemushandisi.Masalons erunako serimwe remabasa akakosha eindasitiri yebasa kushandira vatengi nemazvo, uye chiyero chekuyera ipfungwa yevatengi yeruzivo mumasalon ekunaka.Kubva pakushongedza salon yekushongedza dhizaini kune masevhisi evashandi, kubva kunze kusvika mukati zvinoda kugadzira yakasununguka uye nehunyanzvi mamiriro, ayo anogona kukubatsira iwe kuwana yakawanda kuyerera kwevatengi.
Maitiro 3: Kuongorora kukuru kwedata.Kuburikidza nekuongorora kukuru kwedata kwemaitiro emutengi wega wega, tinogona kuve nekunzwisisa kwakadzama kwavo.Kana vatengi vaine matambudziko mukuita kwekushandisa, vashandisi vanogona kugadzira mhinduro dzinonzwisisika zvichienderana nemhedzisiro yekuongorora kukuru kwedata.Kunzwisisa kwakawanda kwevatengi, kuongororwa kwezvavanoda zvekushandisa kunogona kunangwa kutaurirana, kuvandudza kutengesa kwerunako salon zvigadzirwa kunobatsira zvikuru.
Kazhinji kutaura, maitiro ekuvandudza indasitiri yerunako ane chinangwa.Pamwe watove muindasitiri yerunako, kana kuti zvimwe uchiri paruzhowa, tarisa achangoburwa runako maitiro anogona kukupa imwe nzwisiso.Venture capital ine mafambiro nekudzika kwayo, uye indasitiri yerunako yakamirira kuti iwe ukwire mafungu.
Nguva yekutumira: Zvita-15-2021
